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College Is Real's mission is to change the college-going culture in Richmond's high schools in order to uplift the community through having more of its students, who are mostly low-income people of color, attend and be the first in their families to graduate from college. CIR provides education, motivation, resources and support to these low-income, minority students who demonstrate academic potential, have college aspirations, and who typically will be the first in their families to attend college.

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